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What is the History of Digital Marketing? Digital marketing refers to using digital channels such as search engines, social media channels, mobile applications, emails and websites in conjunction with traditional forms like television and radio broadcasting to market products or services. Digital marketing stands apart from traditional forms in that it allows businesses to interact directly with customers, monitor customer trends and remain relevant and interesting in the eyes of customers.
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Scientists began exploring ways to link computers across long distances when they were still large machines with many vacuum tubes. Leonard Kleinrock successfully linked a computer at UCLA with one at Stanford using packet switching - breaking data down into smaller chunks before sending across multiple channels before being reassembled when arriving at its destination.
Vint Cerf and Bob Kahn created an early form of TCP/IP on ARPANET that became the basis for modern Internet. ARPANET officially switched over to this system on January 1st 1983, marking its official introduction into modern existence as the Internet.
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In the decades that followed, the Internet thrived as its commercialization allowed more people to afford the hardware required to access it. This led to a period of rapid growth, which saw the creation of websites, email and increased cybersociability. Sadly, 1997 saw the first speculative boom and subsequent collapse. However, this did not stop enthusiasm or growth of the Internet.
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Archie was the first search engine to be introduced on public FTP servers in 1990. Although not as sophisticated, Archie set the groundwork for modern online marketing techniques.
Bajan Alan Emtage was a student of McGill University, Canada, when he created Archie. He was soon responsible for the half of Eastern Canada's Internet usage while working as a systems administrator on their computer networks.
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As it ate up too much bandwidth, he initially kept his program under wraps at McGill but word quickly spread via Usenet and became an invaluable tool for finding free or public domain information.
Emtage made the decision not to patent his program because he didn't want "big pharma or big oil" absorbing the search engine industry, an extremely influential choice that remains significant today in digital marketing history. Many of the techniques he introduced via Archie are still used today by search engines like Google.
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HotWired Magazine of Wired magazine developed the first clickable banners in 1993 as part of an experiment in digital publishing to generate revenue through selling space on its website to advertisers, just like a traditional print magazine would sell ads to generate income.
Digital marketing was still a new concept, and marketers were unsure of how to begin. At that time, internet usage wasn't widespread yet so experts weren't entirely certain how best to implement digital strategies for their businesses.
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DoubleClick was launched at this time. It allowed companies to measure their return on investment for banner ad campaign while making real-time changes on an active campaign.
The dot-com boom began in the early 1990s when many websites started http://hondaikmciledug.co.id/HRIS/member.php?action=profile&uid=35998 to appear. At this time, new companies received funding but could not convert it to profit growth resulting in many of these businesses failing. Google and Yahoo survived this phase as digital marketing developed further.
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Though digital marketing's origins may remain controversial, its development can be observed from its inception. Intellipaat’s Digital Marketing Training will give you more insight into the Internet's role in digital marketing.
The Boston Computer Exchange was the first eCommerce website. Operating over dial up bulletin board system, this site allowed individuals to buy and sell computers online marketplace.
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In the 1990s commercial Internet usage grew rapidly. Archie search engine was developed to index FTP sites; computer storage capacity also expanded sufficiently that companies began employing databases instead of limited list brokers; this spurred on ecommerce growth.
In 1995, Amazon made its debut as an online bookstore and quickly rose to become one of the leading retail websites worldwide. PayPal provided customers with a safer way to make transactions during this year; YouTube was also introduced, revolutionising marketing as we know it.
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In the 1990s, digital marketing as we know it today was born with the development of Archie and clickable web banner ads.
Alan Emtage initially developed Archie with an emphasis on indexing FTP sites using a data gatherer script-based data collector to search through folders and files across anonymous FTP servers for specific information. Later it was joined by Veronica for Gopher servers and Jughead as file-based search engines.
Early 1990s saw computers' storage capacities increasing significantly and companies switching away from limited list brokering tactics in favor of database marketing strategies. Infoseek emerged at this time as one of the pioneers to provide search results ranked based on relevancy.
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Ask Jeeves was first launched with its question-and-answer feature featuring its iconic Jeeves the Butler logo in 1997, taking an innovative approach to search using natural language instead of keywords - which was later adopted by other search engines such as Yahoo, Google and Excite.