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Rouleau says that cells reproduce easily on their own in your 20’s, more helpful hints yet most anti-aging products focus on stimulating cell turnover by exfoliation. “Many people will use serums, scrubs and cleanser that are too aggressive, damaging the skin’s barrier function, resulting in irritation,” she says. Plus, “add in a twice daily use of a electronic cleansing brush, and your skin will definitely be over-exfoliated.” She advises waiting until your cell regeneration slows down in your 30’s and beyond before increasing exfoliation. Right now? Twice a week is sufficient. Barry Samaha is the former style commerce editor at Esquire, where he covered all things fashion and grooming. Previously, he was an editor at Harper’s Bazaar, Surface, and WWD, along with overseeing editorial content at Tod’s Group. He has also written for The Daily Beast, Coveteur, Departures, Paper, Bustle Group, Forbes, and many more. He is based in New York City and can't seem to find enough closet space for all his shoes.